International Business & Economy Ogilvy working with MCCY to reach out to Singaporean youth

Ogilvy working with MCCY to reach out to Singaporean youth




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Ogilvy & Mather (O&M) a New York City-based advertising, marketing and public relations agency which has a base in Singapore, has won an award from the Ministry of Culture, Community and Youth (MCCY), to deliver a campaign to reach out to Singaporean youth on the country’s shared values of resilience, unity and togetherness in difficult times. The would partner Maxus, a global media agency, to deliver its campaign.

Besides the campaign to reach out to Singaporean youths, O&M won another award to spearhead publicity efforts to invite Singaporeans to share their views on their visitor experience for the memorial which seeks to honor the values of Singapore’s founding leaders.

O&M won the two awards following a competitive pitch to MCCY. The two assignments from the Government would require O&M to develop an integrated communications plan to strengthen the Singapore spirit.

“Having worked together since 2013 on SG50 publicity initiatives, we are confident in the agency’s understanding of our objectives, and their ability to deliver campaigns that will resonate with Singaporeans,” said Tangie Kay, deputy director, marketing communications, resilience division, MCCY.

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Chris Riley, group chairman, O&M, said, “Through the development of creative and engaging platforms, we will forge stronger connections among people in Singapore, critically important in today’s increasingly complex and uncertain world.”


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