Home News Lenskart invests US$1M in 3D face modelling startup Ditto

Lenskart invests US$1M in 3D face modelling startup Ditto

- Advertisement -

Ditto enables customers to create a video of their face from phone, webcam or in-store kiosk to virtually try-on glasses, get a face analysis and personal frame recommendations

India’s online Lenskart has invested US$1 million in San Francisco-based startup Ditto, which develops 3D face model for the eye-wear e-tailer’s virtual trial service, in return for a minority equity.

Lenskart already employs Ditto’s 3D try-on services on its website and app. The integration will help the company enhance its online engagement with consumers, wherein they can share different pictures of themselves trying various eye glasses, with their friends and relatives on social media.

Commenting on the announcement, Peyush Bansal, Founder and CEO of Lenskart.com, said: “Ditto provides us with the patented 3D virtual try-on technology that allows customers to see themselves in eyewear in 180° angles with realism. So far, the response to this service is commendable with over 10,000 trials everyday.”

Also Read: With Mateverse, you can create Machine Learning models without writing a single line of code

- Advertisement 1-

Ditto is a venture-backed technology company, which licenses software to eyewear retailers globally. It enables customers to create a video of their face from phone, webcam or in-store kiosk to virtually try-on glasses, get a face analysis and personal frame recommendations

The firm’s 3D Try On service records the users face from multiple angles letting it map the face – and then when the users try on a frame, they can swipe on the image to turn the head to the left and right as well, to get a view of the glasses from different angles. This online trial provides preferences and historical data to make frame selection faster, more effective and fun for the buyers. Lenskart.com has been using the services since 2016.

Founded in 2010, Lenskart is a leading online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. It also offers services like Free Home Eye check-up and Free Home Trial.

With a network strength of more than 900, Lenskart is present in over 350 stores across more than 95 cities in India.

In May last year, Lenskart secured US$60 million in Series D round of funding led by IFC, a member of the World Bank Group, which invested US$17 million. Lenskart’s other backers are IDG Ventures (US$4 million in October 2011) and Ronnie Screwvala-led Unilazer Ventures (US$10 million in February 2013), TPG Growth & TR Capital (US$22 million in January 2015), and Premji Invest (in September 2016).

The post Lenskart invests US$1M in 3D face modelling startup Ditto appeared first on e27.

- Advertisement 2-


Source: e27
Follow us on Social Media

Send in your scoops to news@theindependent.sg 

- Advertisement -

Read More

Open letter: Healthcare worker says more leave restrictions will be the final straw for many, “there is only so much we can endure”

Singapore — A healthcare worker penned an open letter to Director of medical services Kenneth Mak on Monday (Jan 25), following the announcement that hospitals may have to "review and adjust" leave policies. The worker wrote that they had not...

Morning Digest, Jan 27

Mum from Greece stranded with toddler at Changi Airport complains about the service & COVID travel experience Photos: l-Twitter screengrab @irenecaselli, r- Fb screengrab FlyScoot Singapore...

Stories you might’ve missed, Jan 26

Man ‘chopes’ Ang Mo Kio parking lot ‘for a long time’ — Netizens point out there’s a big carpark nearby Photo: FB screengrab/ROADS.sg Singapore — After...

Mum from Greece stranded with toddler at Changi Airport complains about the service & COVID travel experience

Singapore — Travelling with a toddler is challenging, but travelling with a toddler during a pandemic, you double the challenge! Throw in flight delays due...

Dee Kosh to plead guilty to multiple sexual offences, including attempts to exploit teenage boy

Singapore — YouTuber Dee Kosh, who faced accusations of sexual harassment from several young males in 2020, appeared to have his case heard in...

Open letter: Healthcare worker says more leave restrictions will be the final straw for many, “there is only so much we can endure”

Singapore — A healthcare worker penned an open letter to Director of medical services Kenneth Mak on Monday (Jan...

Morning Digest, Jan 27

Mum from Greece stranded with toddler at Changi Airport complains about the service & COVID travel experience Photos: l-Twitter screengrab...

Stories you might’ve missed, Jan 26

Man ‘chopes’ Ang Mo Kio parking lot ‘for a long time’ — Netizens point out there’s a big carpark...

Mum from Greece stranded with toddler at Changi Airport complains about the service & COVID travel experience

Singapore — Travelling with a toddler is challenging, but travelling with a toddler during a pandemic, you double the...
Follow us on Social Media

Send in your scoops to news@theindependent.sg