Home News Health Promotion Board takes down commercial featuring alt-right mascot Pepe the Frog

Health Promotion Board takes down commercial featuring alt-right mascot Pepe the Frog




- Advertisement -

The Health Promotion Board (HPB) revealed today that it has taken down a commercial featuring the Pepe the Frog meme, which has been co-opted by the alt-right movement in the US as their mascot.

The meme, which first arose from an illustration in a comic book, was around for years before it was appropriated by the controversial alt-right movement. Since then, Pepe the Frog has faced harsh criticism since radicals in the US have used the character to spread racist messages and fringe groups like the neo-Nazi group.

Pepe the Frog is considered so divisive in America that one group, the Anti-Defamation League, added the character to its “Hate Symbol Database”.

HPB, a statutory board under the Ministry of Health, has said that it was not aware of the significance of Pepe the Frog meme that it incorporated in its commercial for its National Steps Challenge Campaign.

- Advertisement -

A spokesperson for the Government agency told Coconuts Singapore: “Neither we, nor our video producer, were aware of its significance. We would like to thank you for pointing out how the frog image has come to be used in the United States.

“In consideration of the feedback received, the frog image will be removed from the video, to ensure that there is no misconception about the intent of the image.”

HPB has since removed the commercial entirely from its Facebook page.

FB screencapture

Send in your scoop to news@theindependent.sg 

- Advertisement -

Independent Budget office a “wasteful duplication” of functions: DPM Heng

Singapore – Deputy Prime Minister Heng Swee Keat said that an independent Budget office would be a "wasteful duplication of functions" as there are independent audits by the Auditor General's Office and parliamentary scrutiny of the Government's spending. On Friday (Feb 26),...

Hyper-competition does not necessarily lead to better economic performance: PSP’s Kumaran Pillai

Singapore – Opposition Progress Singapore Party's (PSP) Kumaran Pillai took to social media to urge more investment in local talent as many feel they "have gotten the short end of the stick" when it comes to employment. In a Facebook post on...

Kranji land ‘erroneous’ clearing: more supervision not always best solution, says Chan Chun Sing

Singapore – Processes should be streamlined and not more layers of supervision added in public service, said Trade and Industry Minister Chan Chun Sing on Friday (Feb 26) in response to the erroneous clearing of a large patch of woodland in...

Send in your scoop to news@theindependent.sg