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e27 discussions, How can I make my brand cool?

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Are there any tactical steps to move into the cool crowd?

 

Not every brand should be cool. Back-end accounting software? Meh, probably OK to be a little boring.

But some products NEED to be cool to survive (gaming and fashion come to mind).

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The problem is, ‘cool’ is its almost impossible to manufacture, and trying to be cool is the easiest way to guarantee becoming lame. Cool is just a vibe, and sometimes what may seem stupid, is actually pretty cool.

Also Read: e27 discussions, do you care about your personal data?

So e27 community, any experts out there with some branding advice? Are there legitimate tactical steps to help a company become cooler than the other side of the pillow?


Copyright: giorgiomtb / 123RF Stock Photo

The post e27 discussions, How can I make my brand cool? appeared first on e27.


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