Home News 5 ways you can improve your focus on customer engagement

5 ways you can improve your focus on customer engagement




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The healthier the relationship you will establish with your customers, the more success your business will achieve


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Are you looking forward to engaging your customers in a creative way? Is it what you are now prioritizing as to how you should go about it?

Being an ambitious entrepreneur that you are, you must be fully aware of the importance of customers for your business. Customer engagement is an important aspect of any business and understanding it thoroughly would be a great marketing initiative for you to begin with.

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Customer engagement refers to a broader concept that encompasses healthy interaction and productive communication between a business and its customers. This experience benefits both the entities equally and it takes place online as well as offline. It also provides you with a detailed insight how you should better manage and improve your business. A good customer engagement gives you a bandwidth for increasing brand awareness and trust to improved customer retention and loyalty.


Here’s how you can utilize some innovative strategies to engage your customers:

Connect With Them Emotionally

Developing a strong emotional connection is the key because engaged and valued customers are the happy customers. There are many unique ways by which you can interact with them through targeted high-quality links, videos, newsletters, blog posts and website content. If possible you should create opportunities to communicate directly with them.

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You can start off your interaction with your customers by asking their valuable opinions and insights. Also, for the fruition of an emotional connection, customers want to engage with an actual person rather than a faceless organization. So, you can introduce yourself and your team to the customer and possibly make him feel like as if he is also the part of your team.

Celebrate Together

Share your short term milestones with your customers. Whether you have crossed a certain number of users on your website or you have attained the required number of viewership the previous month, let your customers know about it. If your company has registered a good growth over a stated period of time, then make your customers feel like they have also contributed to your success. In such an event you can invite some of your chosen customers to be part of your success celebration party. You can give them tokens such as wine bottles with custom labels saying thank you. This is a great way of making them part of your winning team.

Also read: Effective e-commerce: How better customer engagement wins you loyalty and satisfaction

Use Technology To Your Advantage

Using technology could be a highly useful strategy in dispensing more engaging customer service. You can do it by incorporating appropriate knowledge and useful tools. You can use well-organized client video chats, online polling as well as surveys. One such strategy could be listening to your customers on social media so that it can stay on top of trends. You can also add an interactive program to your own website, which should be interesting enough to attract as many customers who can communicate with you as well as with each other.

Offer Them Value With Exclusive Content

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Creating a genuine and useful content for your customers is better engagement marketing than products. It essentially means you are providing your customer’s value in exchange for their attention. This innovative strategy will help them increase their knowledge regarding your industry, services or products, which will subsequently enhance trust and bonding with them. An interesting step in this regard is using mobile based influencer platforms where you can engage and leverage with key influencers across many websites. It will make your customers feel special and part of your exclusive group.

Share Their Reviews On Social Media Platform

Your customers’ reviews and feedbacks are very important for you to understand your own business a lot better. These reviews provide you another way to re-engage your present customers. The fact is honest comments written by real customers is more trustworthy by any kind of brand messaging. Hence, when these customer reviews and feedbacks are added on social media channels such as Facebook, Twitter, and LinkedIn, it further increases on-site engagement. This is a powerful strategy of giving your customer a chance of becoming your brand advocates.

Wrap Up

Your customers are the most valuable part of your business and engaging with them is like infusing oxygen in your company. The healthier the relationship you will establish with your customers, the more success your business will achieve. So the above-mentioned tips will be highly helpful for you in starting a better customer engagement.


Featured Image Credit: 123RF Stock Photography

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