The Velocity Motor Show returns in Malaysia

Photo provided by comms

The Velocity Motor Show returns for its third run, coupled with the launch of a new online magazine.

“The world of cars and motoring runs through the hearts of Malaysians. Several automotive gatherings fill the event calendar every year, where local players take the lead to drive the industry towards greater heights,” said a media release from FitzGerald Events.

The company, founded by Jason Tan, is one of the household names in the automotive scene.

Well-known for organising Velocity Motor Show (VMS), an automotive lifestyle show which drew nearly 10,000 visitors in 2017, VMS will be held once again for the 3rd consecutive year.

The event will be held from from 15 to 17 September at Outdoor Carpark, Plaza Arkadia in Desa Park City, Kuala Lumpur.

A wide range of exciting activities awaits you. Free gifts worth over RM5,000 will be given for a booking of a new car throughout the three-day event, said the organisers.

“FitzGerald Events is driving beyond its limits by foraying into the media industry. Just recently, it has introduced AutoCulture Malaysia at a soft launch, the latest dedicated, multi-platform automotive media brand.

“AutoCulture Malaysia is managed by FitzGerald Media, a publishing company owned by Jason Tan. AutoCulture Malaysia is part of Singapore-based AutoCulture Asia.

“Jason Tan brought the franchise across the causeway into Malaysia, hoping to create an avenue that unites everything relating to motoring. AutoCulture Malaysia consists of AutoCulture Online Magazine and AutoCulture Studio,” said the release.

The former focuses on online digital and video content covering all things automotive, including world-challenges, drift and drag racing, car club meetups, car shows, new cars and performance car features; while the latter creates engaging and authentic regional content that captures the right audience from all walks of life with the passion for car upgrades and modifications.

“In today’s crowded media landscape, AutoCulture Online Magazine aims to be an influential outlet among the masses.

“The in-house content and creative agency have served many of the top automotive and racing brands in the region. AutoCulture Malaysia is set to be the main source for any automotive company or car lovers to be the first to know about mega-events held on the world stage,” said the publisher.