Singapore Tourism Board teams up with Alipay to better serve Chinese travellers

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The Alipay will offer up-to-date content and information on Singapore

The Singapore Tourism Board (STB) has signed a Memorandum of Understanding (MOU) with Ant Financial’s e-payment platform Alipay. The objective of the partnership is to improve Chinese tourists’ experience in the Republic.

To that end, STB will provide Alipay with up-to-date tourism content and information on Singapore. STB will offer the information on its own Tourism Information and Services Hub (TIH).

Alipay and STB will also share data and analytics on trends in Chinese travel to Singapore with tourism industry stakeholders in Singapore. This will enable the industry to offer Chinese consumers more relevant products and experiences.

In addition, both parties will explore co-investment in joint-marketing initiatives to encourage Chinese tourists to spend with Alipay while in Singapore. Alipay is currently accepted at over 2,000 Singapore merchants, including major tourist attractions such as Universal Studios Singapore, Resorts World Sentosa, and Singapore Zoo. Over 80 per cent of the taxis in Singapore, as well as rides offered by ride-sharing app Grab, also accept Alipay.

Also Read: Captain’s Log, August 22: Alipay to roll out in more locations in Singapore

“With a like-minded partner such as Alipay, we will be able to better understand our Chinese visitors’ needs. In line with our new destination brand ‘Passion Made Possible’, our Chinese visitors are also encouraged to share and deepen their passions in Singapore easily and conveniently through Alipay’s platforms. This will in turn increase overall visitor satisfaction, increase tourism receipts and drive repeat visits,” said Quek Choon Yang, Chief Technology Officer of Singapore Tourism Board, in an official press statement.

The Chinese tourists make up Singapore’s second biggest group of visitor arrivals — and the largest share of tourism receipts. 1.9 million Chinese visitors visited the country between January to June 2017, a 7 per cent YoY increase.

Image Credit: Alipay

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Source: e27