Kofera raises pre-Series A led by MDI Ventures, aims to ease digital marketing for businesses


Kofera aims to solve the problem caused talent scarcity in the field of digital marketing in Indonesia


Indonesian marketing automation platform Kofera announced that it has raised an undisclosed pre-Series A round led by MDI Ventures, the corporate venture capital arm of state-owned telco Telkom Group.

Indosterling Capital, Discovery Nusantara Capital (DNC), and Gunung Sewu also participated in the current round for the South Jakarta-based startup.

According to Kofera CEO Bachtiar Rifai in a press statement, the startup plans to use the new funding product development, research, and market expansion in order to “achieve sustainable growth.”

Founded in 2016, Kofera co-founders include Rifai, Gayuh Tri Satria, Ryan Haryadi, and Ferry Ardhana Wahyu Hutama.

Claiming to be the first in the Indonesian market to provide software-as-a-service (SaaS) platform to automate marketing using artificial intelligence and machine learning, it aims to provide solutions to the problem of talent scarcity in Indonesia’s growing digital marketing field.

Building a sufficient in-house digital marketing team is considered costly for most startups; at the other hand, the Google Temasek report stated that digital advertising spending has reached US$200 million by 2015 and is expected to grow to US$2.7 billion by 2025.

Also Read: 4 digital marketing tips for startups at early stage


Using machine learning, Kofera offers four integrated modules that include a campaign builder, optimiser, monitoring, dan analytics.

The company listed startups such as Tokopedia, Blanja, Berrybenka, Bhinneka, Sejasa, FlowerAdvisor, and e-commerce enabler such as aCommerce as clients.

“One of the factor that differentiates Kofera with its competitors is the use of end-to-end machine learning in campaigns services; as well as the integration of campaign building, monitoring, and optimisation,” Rifai said.

Prior to its latest funding round, Kofera has raised funding from Ideosource and Telkom Indigo.

Images Credit: Kofera

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Source: e27