Google’s Top Searches for Singapore and Malaysia for 2017

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The search color text on a white background; Shutterstock ID 155805653; PO: Digital Guide

Google’s “Year In Search” has shown what Singaporeans and Malaysians have looked for the most in 2017. These include last year’s SEA Games in Kuala Lumpur, Apple’s iPhone 8 and X, among others.

Lazada, ezbuy, Cathay Cineplexes were the most searched brands in Singapore, taking the first three places respectively on Google’s list. Emerging brands and market disrupters also made it to the list, including Circles.Life, a digital telecommunications company, and oBike, a service for bicycle sharing.

Among the events that ranked high on Google’s list are first placer ArtBox Singapore, followed by Formula One. Other yearly festivals that made it to the events list are the Singapore Night Festival, which came in at seventh, and the Chingay, which came in at eighth.

Among searches for what’s trending, Pokemon Go is still number one on the list, perhaps partly due to Sgpokemap, a real-time local tracker for Pokemon, that Singaporeans use to aid them with the game.  Numbers two and three respectively on the most-searched list are Apple’s new offerings, iPhone 8 and iPhone X.

Here are the top ten trends in brands, events and searches in Singapore for 2017.

Brands

  1. Lazada Singapore
  2. Ezbuy
  3. Cathay Cineplexes
  4. OCBC Singapore
  5. Circles.Life
  6. oBike
  7. Golden Village
  8. Starhub
  9. Zalora
  10. 10.LiHo

Events

  1. Artbox Singapore
  2. Formula One
  3. IT Show
  4. Ed Sheeran Singapore
  5. Star Awards
  6. Miss Singapore
  7. Singapore Night Festival
  8. Chingay
  9. Coldplay Singapore
  10. 10.PC Show

Searches

  1. Sgpokemap
  2. iPhone 8
  3. iPhone X
  4. Wonder Woman
  5. Beauty and the Beast
  6. Wimbledon
  7. SEA Games
  8. Justice League
  9. Lazada Singapore
  10. 10.Ezbuy

Meanwhile, in Malaysia, Apple’s iPhone 8 took the number one spot in trending devices for last year. Number two was iPhone X, and taking the next three spots were Oppo F5, Huawei Nova 2i, and Huawei P10. Rounding out the rest of the list were other devices from Asia, including Huawei P10, Oppo R9s, Vivo V5, Samsung Galaxy S8 and Huawei Mate 10.

For the overall trending searches, BR1M, a financial aid program for low wage earners took the number one spot. Hero Seorang Cinderella, a local TV drama, followed at number two, with the SEA Games taking the number three spot. Another local drama, Titian Cinta, and SAPS NKRA, the analysis system for public school examinations for parents and teachers, also made it to the top ten list.

For 2017’s trending news topics in Malaysia, JJ Poor to Rich, a money game operator, ranked number one. The price of petrol, Budget 2018, MRT Malaysia and Lembaga Getah Malaysia, came next on the list. Worldwide news items also made it to the list, including Catalonia and Hurricane Irma.

Here are Google’s top ten trends for Malaysia.

Devices

  1. iPhone 8
  2. iPhone X
  3. Oppo F5
  4. Huawei Nova 2i
  5. Huawei P10
  6. Oppo R9s
  7. Vivo V5
  8. Samsung Galaxy S8
  9. Huawei mate 10
  10. 10.Huawei P9

Searches

  1. BR1M
  2. Hero Seorang Cinderella
  3. SEA Games 2017
  4. Titian Cinta
  5. SAPS NKRA
  6. Fast and Furious 8
  7. Suamiku Paling Sweet
  8. Despacito
  9. Big Boss Vote
  10. 10.Myvi 2018

News Topics

  1. JJPTR (JJ Poor to Rich)
  2. Petrol Price Malaysia
  3. Budget 2018
  4. MRT Malaysia
  5. Lembaga Getah Malaysia
  6. Hurricane Irma
  7. Catalonia
  8. Tahfiz terbaker
  9. Fattah Amin-Fazura
  10. 10.Banjir di Pulau Pinang