Featured News Cringe-worthy Singapore Police Force ad on safety while clubbing draws criticism

Cringe-worthy Singapore Police Force ad on safety while clubbing draws criticism

Netizens felt that the video on safe practices while partying was embarrassing and pointed out the plot holes in the production

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An advertisement produced by the Singapore Police Force (SPF) and National Crime Prevention Council on how party-goers can club safely and smartly has drawn criticism on social media for being outright “cringey” and offering too much hand-holding to young people.

The video was released on the SPF’s Facebook page, to mark the launch of the Public Entertainment Industry Safety and Security Watch Group (PE iSSWG) – an initiative that it part of the Government’s Smart Clubbing Campaign (SCC), on 15 Nov.

Smart Clubbing Campaign 2019

Watch #smartclubber Julie Tan 陈欣淇 share her #safeclubbing experience! The Public Entertainment Industry Safety and Security Watch Group (PE iSSWG) was launched this evening as part of the Smart Clubbing Campaign (SCC). PE iSSWG promotes a safer and more secure clubbing environment for party-goers.

Posted by Singapore Police Force on Monday, 14 October 2019

In the video, local actress Julie Tan – who is described as a “smart clubber” – teaches viewers how to have a safe clubbing experience. Julie advises viewers to deposit their belongings in club lockers, seek help from club staff if they feel harassed, intimidated or are intoxicated or unwell and remember that the CCTV cameras in clubs keep clubbers safe.

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The video ends with a short introduction to PE iSSWG, which is a communications channel that provides information and best practices to make clubbing safer. The video is filled with short clips illustrating how the safe clubbing tips above work but the overall acting and script did not win praise from viewers.

Netizens, instead, felt that the video was embarrassing and pointed out the plot holes in the production. Others said that the video offers to much hand-holding to partygoers and said that the video does not reflect the reality of clubbing:

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